Apple promotes iPhone 12 durability in new ‘Cook’ ad
Apple has released a new ad touting the durability of the iPhone 12.
Set to the sound of “Sauce” by Naïka, Apple’s “Cook” commercial shows how the iPhone can withstand knocks, drops, and spillages, thanks to the device’s Ceramic Shield display, tougher than any other smartphone glass, and spill and splash resistants.
The ad shows somebody following a cooking recipe on their iPhone, while covering their iPhone with ingredients such as flour and batter, while also knocking and dropping their device along the way.
At the end of the ad, the iPhone is seen being rinsed under a tap, washing away the mess with the tagline “More durable than ever. Relax, it’s iPhone.”