Apple again said to be cutting iPhone 12 mini production due to low demand
Apple is again said to be cutting down its iPhone 12 mini production due to low demand for the 5.4-inch device, with a new report from Nikkei claiming that target output for the device has changed to 75 million iPhone units for the first half of 2021, down 20% from December 2020.
The iPhone 12 mini is said to have accounted for just 5% of total iPhone 12 sales during the first half of January in the US, with several reports pointing to Apple reassigning iPhone 12 mini components to the high-end iPhone 12 Pro and iPhone 12 Pro Max instead.
The iPhone 12 mini has often been referred to as being the least popular model in the iPhone 12 series, with the device being the only iPhone 12 model not to make it onto the list of the top 10 smartphones activated on Christmas Day in the United States in 2020.
Despite its unpopularity, the 5.4-inch iPhone is said to live on, with reports claiming that Apple will launch an “iPhone 13 mini” later this year.