Apple Watch touted as ‘the future of health’ in new ad campaign

Apple on Monday released three new commercials as part of a new advertising campaign that touts the Apple Watch as ‘the future of health,’ focusing on the wearable’s wide array of health and fitness features.

The first of Apple’s three ads focuses on a woman who is using her Apple Watch to improve her sleep quality with the Sleep app. The video describes how the watch allows her to get an overview of how well she has slept and the quality of her sleep thanks to blood oxygen monitoring.

The second ad revolves around the Workouts app, showing how the Apple Watch can be used to measure workouts while underwater. The third and final ad is all about the Apple Watch ECG app, which allows wearers to perform an electrocardiogram on their wrist, wherever or whenever they want.