Apple shares ‘Make Movies Like the Movies’ iPhone 12 Pro ad
Apple has shared a new ad touting the professional quality video recording capabilities of the iPhone 12 Pro, including Dolby Vision HDR support.
The one-minute ad titled “make movies like the movies” shows the iPhone 12 Pro being used in a wide range of ways, including being strapped to the back of a car to film a high-speed scene and used in the outback to film wildlife.
The purpose of the ad is to show how the iPhone 12 Pro can shoot, edit, and playback in Dolby Vision, capturing film at up to 60 fps, compared to the iPhone 12 and iPhone 12 mini which are capped at 30 fps.
Apple’s tagline for the ad reads “The only camera to shoot in Dolby Vision.”