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    Home » Apple News Apple News+ News Services

    Safari Smart Banners point to Apple News instead of publisher apps in iOS 14

    Brandon Bourne Posted On 09/09/2020
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    Apple confirmed last month that it planned to intercept traffic heading to the websites of Apple News+ publishers by automatically redirecting users to the Apple News app on iPhone, iPad and Mac, forcing web users who had intended to read a story online to instead read it on the Apple News platform instead.

    The plans were met with criticism from publishers, who saw the new iOS 14/macOS Big Sur feature as a threat that would reduce traffic to sites, therefor lowering ad revenue and the chances of a reader signing up directly to that publishers own subscription service.

    As spotted by AppleInsider, with the latest iOS 14 developer beta Apple has made a change to the handling of Smart Banners in Safari, by now encouraging users to visit the Apple News app rather than downloading an Apple News+ publisher’s own third-party app from the App Store.

    The report reads: “In the most up-to-date iOS 14 beta, the Smart App Banner API or Safari appears to detect News+ partner web domains, which triggers display of the modified promotional banner. Smart App Banner code on affected pages is unchanged, suggesting that it’s a change to the way Safari handles publisher URLs.”

    Apple hasn’t confirmed if developers have the ability to control which banner appears to users.

    Image: AppleInsider

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    Author

    Brandon Bourne

    I am a London born designer, entrepreneur, author and Apple gadget lover, who has always had a passion for creation! Whether it is a business project, an essay, a chapter of a book, I have always loved creating new content that will hopefully inspire or empower whoever was reading or observing it.

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