Apple shares new ‘Hockey Tape’ Shot on iPhone ad
Apple has added to its “Shot on iPhone” campaign with “Hockey Tape,” a new 30-second ad featuring Marc-André Fleury and Mark Stone from ice hockey team Vegas Golden Knights, who use the iPhone 11 Pro to capture footage from within the rink.
The ad shows Fleury and Stone strap an iPhone to the rink’s boards, a hockey stick, and a skate using hockey tape, with the footage put together to demonstrate the Ultra Wide and Slo-mo capabilities of the iPhone’s camera.
The Athletic reports Apple shot the commercial in February at the SoBe Ice Arena in Las Vegas, sharing some behind-the-scenes coverage of the filming.
Apple says, “Step on the ice with two of the best players in the NHL, Marc-André Fleury and Mark Stone, as they push the iPhone 11 Pro to its limits using nothing but a little hockey tape. See the game like never before with Ultra Wide and Slo-mo.