Apple unveils new Apple Central World store in Thailand, opening this Friday
Apple has unveiled Apple Central World, an impressive new flagship store in Bangkok, Thailand set to open to the public this Friday.
Boasting a cantilevered unique Tree Canopy roof, a cylindrical elevator and an outdoor plaza, Apple Central World opens Friday, July 31 at 10 a.m. ICT in Bangkok, where more than 130 new team members speaking 17 languages will welcome customers.
Within a press release, Deirdre O’Brien, Apple’s senior vice president of Retail + People, said “We are excited for visitors to discover this truly one-of-a-kind store in Ratchaprasong. – With our future Today at Apple sessions and a phenomenal team ready to welcome the community with exceptional service and support, we can’t wait for our customers to experience Apple Central World.”
“Apple Central World’s distinctive architecture is brought to life with the first-ever all-glass design, housed under a cantilevered Tree Canopy roof. Once inside, customers can travel between two levels via a spiral staircase that wraps around a timber core, or riding a unique cylindrical elevator clad in mirror-polished stainless steel. Guests can enter from the ground or upper level, which provides a direct connection to the Skytrain and the city’s largest shopping center. The outdoor plaza offers a place for the community to gather, with benches and large Terminalia trees surrounding the space.”
Apple says to limit store occupancy upon opening, visits to Apple Central World will be by appointment only, with guests required to undergo temperature checks, wear a face mask while in the store and maintain distance between themselves and those around them.
Customers can visit apple.com/th/centralworld to choose from available times, and each non-transferable reservation admits one person.