Apple to announce the iPhone 12 in September, but won’t release it until October
Financial services and investments company Wedbush Securities has claimed Apple will announce this year’s new iPhone lineup as normal in September, but some models won’t be available until October.
In a new report, via 9to5Mac, Wedbush says Apple could take a similar approach to how it launched the iPhone 8 and iPhone X in 2017, by hosting a keynote in September but not fully releasing all the devices until the following month, likely meaning the lower-cost iPhone 12 could be released in September, but the high-end iPhone 12 Pro could be held until October.
The news follows after numerous reports that claimed Apple could postpone its usual September iPhone event, instead pushing it to October as its manufacturers work to build up inventory for the initial wave of orders and lucrative holiday shopping season.
Wedbush put forward three possible scenarios:
First, hold the keynote in September, with immediate but limited availability of all models. The Pro models would be likely to shift quickly to back-order status, with lengthy delays before delivery. – Second, take the same approach as the iPhone X and XR: go ahead with the September keynote, with one or more models available immediately, others going on sale at a later date. – Third, delay the keynote to October, so there is decent immediate availability of all models.
All four of this year’s new models are expected to offer 5G cellular performance, with this set to be one of the biggest selling points for the new models, alongside an all-new design similar to the squared design of the iPad Pro.