Apple acquires VR company NextVR
Apple has acquired a virtual reality company called NextVR, currently based out in California. Although it was confirmed today, there were rumours back in April that Apple were looking to buy the firm, and have roughly spent around $100 million to acquire them.
Their website has now been replaced with a place- holder that states the following:
“NextVR is Heading in a new direction”
The company melds virtual reality with things such as sports, music, entertainment and more, pricing VR experiences for watching live events with head-sets from Google, Oculus, Playstation, Microsoft and others.
They have established connections with the NBA, Wimbledon Tennis, Fox Sports, and the WWE, and holds over 40 patents that could be useful for future rumoured Apple products.
For years Apple has been rumoured to be making VR reality headsets, from Smart Glasses which are rumoured to now be launching 2022 at the earliest. Apple has made VR and more specifically AR a huge part of products lately, from the 2020 iPad Pro coming with a LiDAR sensor, and the iPhone 12 rumoured to be packed with the same tech. The sensor makes AR much more reliable and is an ad- vanced sensor to have in a commercial product, showing Apple is invested in the future benefits that AR could bring. Then, with this acquisition, what VR could bring to their eco-system.
The Apple Post shared concept images created by Italian Industrial and Graphic Designer Xhakomo Doda last year that envisioned Apple’s new AR smart glasses, which imagined interchangeable frames and a sleek stainless steel casing with a sapphire crystal glass front and back housing the eyewear’s battery and internals.
Image: Xhakomo Doda