Apple pushes Apple Arcade in ‘A New World to Play In’ ad
Apple has shared a new ad pushing Apple Arcade, its pay monthly gaming subscription service offering unlimited access to over 100 new and exclusive titles available to play on iPhone, iPad, Mac, and Apple TV.
The video starts with a girl gaming on her iPad, quickly delving into the game by blending the real world with the virtual one, featuring LEGO Builder’s Journey and Ultimate Rivals: The Rink to name but a few.
The one-minute ad follows after Apple gave its homepage a makeover today with Sonic the Hedgehog, Pac-Man, Lego characters and a sword-wielding hero, all interacting with the products shown as the page scrolls.
Alongside the main Apple Arcade ad, Apple has released a “livestream” of Oceanhorn 2, available exclusively on the service.