Apple unveils new AirPods Pro, priced at $249 – launching on October 30

Apple has officially unveiled the new in-ear AirPods Pro, featuring “Active Noise Cancellation and superior, immersive sound in an all-new lightweight, in-ear design.”, available from October 30 priced at $249.

Despite rumors of multiple color options, AirPods Pro are only available in one single color option: White. According to Apple, the earbuds have been designed to equalize pressure to minimize discomfort common with other in-ear designs. Packaged within the box are three different sizes of silicone ear tips that conform to the contours of the individual ear, offering wearers a comfortable fit and a “superior seal.”

Announced quietly within a press release published to the Apple Newsroom, Phil Schiller, Apple’s senior vice president of Worldwide Marketing said: “AirPods are the best-selling headphones in the world. The one-tap setup experience, incredible sound and iconic design have made them a beloved Apple product, and with AirPods Pro, we’re taking the magic even further.”

“The new in-ear ‌AirPods Pro‌ sound amazing with Adaptive EQ, fit comfortably with flexible ear tips and have innovative Active Noise Cancellation and Transparency mode. We think customers are going to love this new addition to the ‌AirPods‌ family.”

AirPods Pro feature Apple’s H1 chip to enable hands-free “Hey Siri” to play a song, increase the volume, make a call or get directions. The fine print of Apple.com says AirPods Pro require iOS 13.2, suggesting the software will be released imminently.