Apple has added to its ‘Privacy on iPhone’ series with a new ad titled ‘Simple as That’, touting Apple’s focus on customer privacy.
The video, posted on Apple’s official YouTube channel, shows breathtaking city drone flyover footage with a narrator sharing the importance of privacy: “Right now, there is more private information on your phone than in your home. Think about that. So many details about your life right in your pocket. This makes privacy more important now than ever. Your location, your messages, your heart rate after a run. These are private things. Personal things. And they should belong to you. Simple as that.”
The video ends with the tagline “Privacy. That’s iPhone.” Within the description, Apple says: “We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.”