For the first time, Apple will live stream its upcoming ‘By innovation only’ event on YouTube, with the stream being promoted with a placeholder video on Apple’s official channel, inviting users to set a reminder to get a notification when the event begins.
This marks the first time that Apple has streamed an event live on YouTube, with events usually uploaded to the platform a few days after they happen, with Apple reserving the official live stream to viewers on Apple.com, or the Apple Events app on Apple TV.
Apple says: “Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we’ll send an update before the show.”
The event is expected to see Apple unveil its next-generation iPhone line, including an iPhone XR predecessor rumored to add new color options, improved performance, a large camera upgrade, and more, with the flagship iPhone XS successor, dubbed the iPhone 11 Pro expected to gain an all-new rear triple-lens camera system, an updated volume button/switch design, a new frosted glass casing, and more.
Additionally, Apple is expected to unveil a Tile-like item tracker to help users locate missing items such as wallets, keys and bags.
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