On Thursday, Apple updated its website to advertise that new Apple Music subscribers will receive a one month free trial of the service compared to three months free, a two month drop in the trial period it has been offering to new members since the launch of the service. However, the change appears to have been reverted.
As originally spotted by MacRumors, a banner on Apple’s page for accessories reads “Millions of songs. One month on us.”, leading us to believe the company was ditching its three month trial period, although overnight Apple again has updated Apple.com, this time adding a new slogan which reads “50 million songs. Three months on us.”
Clicking the button which entices new users to sign up to the Apple Music trial confirms a three month free trial period, suggesting the update on Thursday was either a mistake on Apple’s part while updating the page, or an intentional move to see the response it received by cutting the trial by more than half. – The latter may seen far fetched however, iMore noted that yesterday that whilst the one month trial was advertised, the button would take users to a new page, again promoting the one month trial period, leading us to believe the update was more than just an innocent typo.
We’ll have to wait and see whether Apple decides to shorten its standard Apple Music trial, but for now it appears the company is sticking with three months. Earlier this month, Apple extended its Apple Music trial period for students, offering six months free access to the service for new qualifying subscribers.