Apple adds ability to duplicate campaigns and edit multiple bids at once on Search Ads platform
Apple has updated its App Store advertising platform, Search Ads to add the ability to duplicate campaigns and edit multiple bids at once.
The updates make it easier for advertisers to copy and reuse previous campaigns and targeting information, in addition to bulk editing multiple CPT bids at once.
Reports suggest Apple’s growing Search Ads advertising platform could earn the company $2 billion alone by 2020. Developers and marketing agencies can use the tool to target potential customers on the App Store by search keyword, device type, location, schedules and more by paying to show their ad in the top of App Store search results.
Advertisers are able to run Search Ads campaigns in 13 locations around the world, including the United Kingdom, United States, France, Germany, Italy, Japan, South Korea, and Spain.