Apple deletes posts from official Facebook and Instagram accounts belonging to iTunes

Amid rumors suggesting Apple will announce the retirement of iTunes next week at its annual World Wide Developers Conference, social media posts shared to the official Facebook and Instagram accounts for iTunes has been deleted, adding fuel to reports of the app’s discontinuation.

As spotted by users on Reddit, Apple appears to have pulled all the content offline over the past 24 hours, with a cached version of the brand’s Facebook page showing content as of May 31.

Apple looks to have migrated all of its content and near 30 million Facebook followers across to its official Apple TV page on Facebook, though the now dormant iTunes page for the platform still continues to be shown in Facebook search results.

So far, the official Twitter account for iTunes continues to show content, though Apple could also look to remove posts from this too. – Twitter doesn’t offer a tool to merge accounts, so it will be interesting to see if Twitter offers Apple any special account management powers that aren’t available to anyone should they wish to migrate followers across to the Apple TV handle.

Though evidence continues to suggest Apple will retire iTunes, the company will most likely continue to allow customers to purchase content such as music, movies, and TV shows, though Apple will likely make this ability less visible due to its focus on Apple Music and Apple TV+.