Graphic designer Xhakomo Doda shares design process behind stunning Apple concepts
Italian design graduate Xhakomo Doda is quickly building himself a respectable reputation for his incredibly detailed Apple concepts. Speaking with The Apple Post, Xhakomo explains the design process behind his visualizations, and his long-lasting passion for industrial and graphic design.
Stemming from when he was a child, Xhakomo explains how from an early age he always was drawn to the design and functionality of objects. “I loved taking apart and destroying toys to know how they worked. Objects in general have always attracted me, bringing me to think about how they were made and how they function,” he said. “I think that influenced me and brought me into the world of design.”
Starting with a drawing in his sketch book and working up to 3D models and renders created using specialist programs Rhinoceros and Keyshot on this MacBook Pro, Xhakomo says he enjoys the challenge of creating designs coherent with Apple’s own design philosophy. “As a designer I like to think about the future. Especially when I want to create an Apple concept. When I start a project I always try to immerse myself in what I do to create a concept that can get as close as possible to what Apple could do.”
Xhakomo’s visualizations are all near indistinguishable between concepts and finished products designed and created by Apple’s industrial design team. “The rules for each project are simplicity, symmetry and attention to detail,” he says.
Each project is meticulously planned to keep them as lifelike and aesthetically pleasing as something you would expect to see introduced by Apple themselves, with time spent researching materials, colors and finishes. “I spend a lot of time online and on social media looking for the current trends to implement in my projects. I usually take inspiration from current products, such as my AirPods concept that takes inspiration from the 2nd generation Apple Pencil, or even from past products like the iMac G4 New Edition that is inspired by its predecessor.”
Xhakomo has released three Apple concepts to date, envisioning an upgraded version of AirPods featuring magnetic charging and a new semi-rectangular chamber design, a revisit to the iconic all-in-one iMac G4, and a glimpse into the future with renders of the rumored Apple AR eyeware, Apple Glasses.
Growing up in Padua, Italy and studying at the University of Venice, Xhakomo says it would be a “dream come true” to join the Apple design team. When asked if there is anything he would like to change about Apple’s approach to design, Xhakomo said “Being part of the Apple design team would be a dream come true. The search for perfection and the clean, essential design that has always distinguished Apple products would remain unchanged with me being a great ambassador of this philosophy,” he said.
“Having studied in Italy and being influenced by Italian design, I would like to contribute my knowledge and my thoughts to continue [Apple’s] growth of innovation, creating products that improve people’s daily life.”
Xhakomo Doda is pursuing his childhood fascination with design and his work truly shows a love for what he does. Each concept is meticulously created with a heartfelt passion that reflects in the overall quality of each visualization he produces.
View Xhakomo’s full collection of Apple concepts here, and follow his work at www.xhakomododa.com.