Apple has released a new “Behind the Music” ad in the United Kingdom featuring portraits of artists making music on Mac.
The ad is part of a new webpage on Apple.com that touts Mac as “the instrument of choice for musicians everywhere,” highlighting Apple’s music-making software, such as GarageBand, Logic Pro X, and MainStage 3.
Apple says: “From bedroom studio to stadium tour, the British music scene is alive. See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music. #BehindTheMac.”