Apple shares new ‘Inside Joke’ ad promoting iMessage encryption
Apple has released a humorous new privacy-centred video to its YouTube channel, focusing on the end-to-end encryption of messages sent via iMessage.
The new minute-long video shows a woman at a nail salon receiving numerous comical iMessages which send her into a fit of hysterics. The clip focuses solely on the iPhone user as she receives the humorous messages, then pans out to show onlookers staring as the woman screams in laughter while using her device.
In the final moments of the clip, the video ends by showing the back of the woman’s iPhone XR, showing the tagline “iMessage encrypts your conversations because not everyone needs to be in on the joke.”
Apple has shared a selection of witty iPhone ads over the past couple of months, including ‘Alejandro’, an ad promoting Depth Control on the iPhone XS, iPhone XS Max, and iPhone XR through the form of a jealous boyfriend, and ‘Bokeh’d’, again promoting Depth Control by showing to parents bickering after one blurred out the other mother’s child from the background of an image.