Apple has released a new ‘Do One Last Great Thing With It’ ad promoting its iPhone trade-in program, which allows iPhone owners to trade in their old devices at an Apple Store and receive an Apple gift card to put towards the cost of purchasing a new device.
Shared to its YouTube channel on Tuesday, the new ad shows images taken on an iPhone 7 Plus, reflecting on the memories captured on the device. The ad then goes on to say how when you’re ready for something new, parts can be recycled from the device to let others capture memories just as you did.
In addition to offering customers money off their next purchase, the iPhone trade-in program also allows customers to hand their devices back to be recycled, with Apple taking components out of handsets and recycling them when possible.
The ad ends with the tagline “Do one last great thing with it.”
Apple has uploaded the video to its environmental website, which provides more detail on how the trade-in program works.