Apple is cutting the price of the iPhone XR in India by around a quarter, slashing 17,900 rupees ($259) off the price of the entry-level 64GB iPhone XR.
The iPhone XR will now start at Rs 59,900 ($867) as compared to Rs 76,900 ($1,113) previously. This is for the 64GB model. The 128GB model is reduced from Rs 81,900 ($1,185.99) to Rs 64,900 ($939.82). The top-end 256 GB model will be sold at Rs 74,900 ($1,084.63) from Rs 91,900 ($1,331.26) previously, notes Cult Of Mac.
The news comes shortly after Apple lowered the price of HomePod across the world, reducing the price of the Siri-enabled smart speaker from $349 to $299 in the United States, and from £319 to £279 in the United Kingdom.
Apple said during its most recent earnings report that it would be reducing iPhone prices in countries to compensate for shifting currency exchange rates, and it appears following initially doing so in China, Apple is expanding the program to India – a huge market where Apple has yet to fully grow.
According to Reuters sources, customers in India can purchase a 64GB iPhone XR for less than 59,000 rupees at third-party retailers.
Apple is going to change their game, one of the people said, adding the company could also adjust prices for other devices depending on their demand. – On Apple’s India website, the price of the 64 GB iPhone XR was unchanged at 76,900 rupees, but is on sale for less than 59,000 rupees at stores, the people said.
The price cut isn’t yet live on Apple.com but is reportedly being offered in authorized reseller stores in the country. – Apple’s 25% off saving deal is a ‘short-term promotional offer,’ with no official mentioning as too when/if the promotion will end.