Apple has shared a new privacy-focused iPhone ad on its YouTube channel expected to premiere in the United States on Thursday before expanding to select other markets globally.
The 45-second ad starts with the tagline “privacy matters” followed by showing a handful of scenes in which you would want privacy, such as while in a meeting, taking a shower, or when using the restroom.
Apple’s new ad shares the same lighthearted tone as the other recent iPhone commercials which have aired such as the ‘Bokeh’d’ and ‘Alejandro’ ads that highlighted Depth Control on iPhone.
Privacy on iPhone – Private Side
Your privacy matters. From encrypting your iMessage conversations, or not keeping a history of your routes in Maps, to limiting tracking across sites with Safari. iPhone is designed to protect your information.