Apple is doing everything it can to increase iPhone sales, from drafting in extra marketing staff to offering extra trade-in credit, and now the company is sending push notifications through the Apple Store app to entice people into checking out the iPhone XS and iPhone XR.
Shared by developer Steve Lederer on Twitter, the new notification is being sent to those who are eligible to upgrade through the iPhone Upgrade Program.
Developers were quick to point out the new notification may have actually violated Apple’s own App Store rules which state advertising notifications are prohibited, although its unlikely due to the fact the notifications aren’t really unsolicited given they are only being sent to those part of the iPhone Upgrade Program.
Apple really does appear to be doing as much as it can to try and drive customers towards the iPhone XS and iPhone XR. Reports from the “best Apple analyst on the planet”, Ming-Chi Kuo say shipping estimates are expected to be 30 million units lower than originally expected, and while Apple hasn’t commented on the rumored slowness in sales, they’re certainly giving off all the right signals to suggest things aren’t as rosey as expected.