Apple has given the entire audience of The Ellen Show a free iPhone XR (yes, the entire audience!) as part of a 12 days of giveaways segment in which members of the audience watching the recording of the show receive free gifts from sponsors.
This is the first time Apple has ever publicly given away such a large number of devices. The rather cringey scene involved Ellen playing Heads Up, a game from the App Store, on her iPhone XR, followed by guest Julia Roberts not so casually saying ‘I think it’s cool because it comes in six different colors and has the best battery life ever’.
In the video below you can see members of the audience go while as they learn they’ll be taking home a brand new iPhone XR. Within the description of the video shared by The Ellen Show, the show shares a special thanks to Apple.