With the festive season quickly approaching, Apple has released its annual holiday ad, this year opting for a Pixar-like fully animated commercial entitled “Share Your Gifts”, a three minute long spot set to encourage Mac and iPad users to share their creativity with others.
The advert tells the story of a girl who has written numerous creative ideas but is too embarrassed to share them with others, until they accidentally are shared and enjoyed with the world. – The commercial is set to “come out and play” by 16-year-old songwriter Billie Eilish and was created using an iMac and iPhone.
Throughout the commercial Apple has kept product placements to a minimum, letting the story take centre stage with the hope of viewers building an emotional attachment with the Apple brand. The full video can be watched below…
Alongside the release of the main advert, Apple has also shared additional videos from the behind the scenes of the “Share Your Gifts” commercial, showing how Apple products had a big roll in the way the video was created.