Apple has introduced a new max CPI suggestions feature to its Search Ads Basic advertising service to make it “easier to make more informed decisions about what to pay” when advertising on the App Store.
According to Apple, the new maximum cost-per-install (max CPI) suggestions will be made based on numerous factors, including how similar promoted apps performed when using the Search Ads service.
Now it’s easier to make more informed decisions about what to pay. Within your Search Ads Basic dashboard, you can view updated maximum cost-per-install (max CPI) suggestions. – The suggested amount is based on our assessment of multiple factors, including how customers have responded to your ad and ads for similar apps. Setting your max CPI at the suggested amount can help increase the likelihood that your ad is the one shown for relevant searches.
Reports suggest Apple’s growing Search Ads advertising platform could earn the company $2 billion alone by 2020. Developers and marketing agencies can use the tool to target potential customers on the App Store by search keyword, device type, location, schedules and more.
Earlier in the year Apple expanded Search Ads into France, Germany, Italy, Japan, South Korea, and Spain taking the number of countries eligible to run campaigns to 13 around the world.