Tim Cook visits Apple Soho store ahead of iPhone XS and Apple Watch Series 4 release
Ahead of the in-store release of the iPhone XS, iPhone XS Max and Apple Watch Series 4 on Friday, Tim Cook visited Apple’s Soho store in New York City, taking selfies with staff and preparing the team for the launch of its new range of iPhone and Apple Watch hardware.
After appearing on Good Morning America earlier in the morning , Tim Cook took the opportunity while in town to visit the store and thank staff for the work they’ll put in over the coming week, undoubtedly one of the busiest weeks of the year for Apple retail staff.
In a tweet, accompanied by a group photo of the Apple Store staff, Tim Cook said: “Thanks Apple Soho and to our team around the world for the hard work you’re doing this week and all year round! Can’t wait for Friday.”
Thanks Apple Soho and to our team around the world for the hard work you’re doing this week and all year round! Can’t wait for Friday. pic.twitter.com/E7Eisyyu1j
— Tim Cook (@tim_cook) September 17, 2018