Apple is expanding its App Store Search Ads advertising program to six new countries across Europe and Asia.
Search Ads is today rolling out to developers in France, Germany, Italy, Japan, South Korea, and Spain taking the number of countries eligible to run campaigns to 13 around the world. The previous seven countries included the United States, Australia, Canada, Mexico, New Zealand, Switzerland, and the U.K.
The expansion to Search Ads follows the introduction of new ‘Creative Sets’ that allows developers to “leverage additional App Store assets” to create customisable Creative Set adverts and align relevant groups of screenshots and app previews to specific ad group keyword themes or audience details such as gender, age, location.
Search Ads hit the headlines when Apple mistakenly sent a handful of developers Search Ads spend and app install reports for completely random applications, revealing the amount developers pay to advertise their apps on the App Store, and the amount of installs they received while doing so.