Apple airs new Apple Watch ‘Close Your Rings’ ads
Apple has aired three new high-tempo Apple Watch ‘Close Your Rings’ ads challenging users to get fit by crushing their Move, Exercise and Stand goals through the Activity app on the Apple Watch.
The short 15-second videos encourage users to, “Sit less. Move more. Get some exercise.” Apple’s focus for Apple Watch has dramatically shifted from it’s original purpose of a fashion accessory to a fully functioning fitness tracker, and these new ads reenforce that theory.
Earlier in the year Apple launched a new ‘Close Your Rings’ webpage that detailed the ways Apple Watch wearers can keep fit and active by completing their fitness goals each day.