Apple has kicked off a new ‘Behind the Mac’ advertising campaign that shares real-life creativity stories from 12 Mac users explaining how they use their Mac to create music, code, and much more.
In the series Apple focuses on photographer Bruce Hall, who is legally blind and uses his Mac to create beautiful images, Peter Kariuki who developed an app on his Mac that’s helps make Rwanda’s roads safer, and musician, Grimes writes, records, and produces her own music — all on her Mac.
Apple is scheduled to air the new ‘Behind the Mac’ videos during the FIFA World Cup as well as on social media. Matching the videos, Apple has also launched a new section on Apple.com that promotes how Photographers, Developers and Musicians benefit by using an Apple machine.
Earlier in the week Apple shared five new iPhone X photo and video tutorials to its main YouTube channel, showing viewers how to shoot panoramic photos, using burst mode to capture action shots, how to create slow-motion video clips and how to make the most of iPhone’s backlighting camera feature.