App Store Search Ads expanding to France, Germany, Italy, Spain, and more

Apple is expanding its Search Ads advertising service that allows developers to pay to promote their applications in the App Store when iOS users search a specific keyword or name to users in France, Germany, Italy, Japan, Republic of Korea and Spain.

Search Ads were first released in the U.S. in 2016. The service will arrive during late summer according to Apple who promoted the expansion through a marketing email sent to developers on Sunday.

The expansion to Search Ads follows the introduction of new ‘Creative Sets’ that allows developers to “leverage additional App Store assets” to create customisable Creative Set adverts and align relevant groups of screenshots and app previews to specific ad group keyword themes or audience details such as gender, age, location.

Starting late summer, reach even more high-intent, high-quality users, when Search Ads Advanced comes to the App Stores in France, Germany, Italy, Japan, Republic of Korea and Spain. Search Ads Basic will expand to all markets where Search Ads is available. View the WWDC session video for a preview of how simple it will be to promote your app in multiple App Stores.

Search Ads hit the headlines when Apple mistakenly sent a handful of developers Search Ads spend and app install reports for completely random applications, revealing the amount developers pay to advertise their apps on the App Store, and the amount of installs they received while doing so.