Apple is launching ‘Creative Sets’, a new service to it’s Search Ads Advanced advertising platform that allows developers to pay to promote their applications in the App Store when iOS users search a specific keyword or name.
As revealed within an update to Apple’s Search Ads Advanced webpage on Tuesday, the new advertising feature allows developers to “leverage additional App Store assets” to create customisable Creative Set adverts and align relevant groups of screenshots and app previews to specific ad group keyword themes or audience details such as gender, age, location.
Creative Sets are available for developers as of today.
Run more ad variations with Creative Sets, the newest Search Ads Advanced feature. Align your ad images to specific keyword themes or audiences, choosing from the screenshots and app previews available on your App Store product page.
Apple is beginning to email developers, such as ourselves at The Apple Post, who have previously enrolled in the Search Ads program to promote the service.
Search Ads last hit the headlines when Apple mistakenly sent a handful of developers Search Ads spend and app install reports for completely random applications, revealing the amount developers pay to advertise their apps on the App Store, and the amount of installs they received while doing so.