According to KGI Securities analyst Ming-Chi Kuo, Apple is planning to launch a new, more affordable 13-inch MacBook Air for launch during the second quarter of 2018 to help boost MacBook shipments by between 10% to 15% this year.
There’s little information on what the new MacBook Air would offer users and what would set it apart from Apple’s MacBook Pro lineup. It’s been rumored that Apple is looking into using ARM-based core processor chips for future MacBooks, which would reduce Apple’s dependence on Intel.
DigiTimes reported in January that Apple had a new 13-inch MacBook Air in the works, claiming supplier General Interface Solution (GIS) was expected to ramp up production on LCD display orders for the new model scheduled to debut during 2018.
Currently the MacBook Air starts at $999 in the United States, and it’s believed Apple could reduce the cost of the machine moving forward to attract new customers looking to move across to macOS.
