Apple has released a new Animoji karaoke commercial at the UK BRIT music awards this evening, promoting the event with pop-ups within the Music app on iOS, and a special playlist featuring the performers and winners at the event on Apple Music.
The new Animoji karaoke commercial,‘Panda’ was played to Lights Out by Royal Blood featuring the panda, pig, monkey and cat Animoji characters, similar to previous commercials released last month at the Grammy Awards.
Apple has sponsored #AnimojiKaraoke on Twitter, and has shared the clip to the official @Apple Twitter handle via a sponsored tweet. Earlier this year Apple announced that new lion, bear, dragon and skull Animoji characters will be launching alongside iOS 11.3, the first update to Animoji since their introduction alongside the iPhone X last year.
iPhone X — Animoji: Panda
In a nutshell, Animoji are custom animated characters that use the voice and mirror the facial expressions of an iPhone X user. The new TrueDepth camera system on the iPhone X allows for standard emoji to come to life within iMessages.
— Apple (@Apple) February 20, 2018