Apple is struggling to meet the “strong level of demand” for AirPods according to Tim Cook
As revealed by Tim Cook during Apple’s Q3 2017 financial earnings which saw the company beat Wall Street expectations by announcing $45.4 billion in revenue, Apple is increasing production of AirPods yet again as the company struggles to meet the “strong level of demand”.
AirPods first went on sale to customers around the world in December 2016, however since launch shipping estimates have been stuck at 6 weeks for customers globally.
Not wanting to dampen the mood of Apple’s upbeat and widely positive earnings call, Cook said…
“We have increased production capacity for AirPods and are working very hard to get them to customers as quickly as we can, but we are still not able to meet the strong level of demand,” Cook said.
Apple AirPods are ‘truly-wireless’ headphones, there are no connecting wires at all. Each earbud has its own battery and antenna and they communicate independently.
Each earbud has its own battery, lasting up to five hours of playtime. The AirPods charge in a (included) carrying case, for a total battery life of 24 hours usage. The AirPods know when they are placed into or taken out of an ear due to the inclusion of proximity sensors, allowing the music to be paused automatically when they are removed. AirPods feature Apple’s W1 technology. This allows for automatic, seamless, pairing to iPhone, Apple Watch and iPad devices. The pairing configuration is automatically synced over iCloud so Apple devices will be able to detect the AirPods. The AirPods will communicate over standard Bluetooth protocols for any other accessories.