Apple shares renderings and new details surrounding their upcoming Carnegie Library Store in Washington, DC
Speaking with The Washington Post, Apple has shared renderings and new details surrounding their upcoming Carnegie Library Store in Washington, DC; a 113-year-old building located across the street from the Washington Convention Centre in Mount Vernon Square, a 63,000-square-foot space that will soon be home to Apple’s new “Today at Apple” events, which will include concerts, art exhibitions, photography classes, coding sessions, and more.
According to Apple, their aim for the Carnegie Library Store is to restore the building to its “original grandeur” and to make their presence there subtle, something which can be seen within the renders that show two small Apple logos at the main entrance to the building, something Apple hope will “take a little work to find”.
“For us, it wasn’t about coming in and leaving our mark,” Siegel said. “It was about bringing the history back out and respecting it.”
According to Apple Retail senior design director B.J. Siegel, the company’s intent to find and preserve historic landmarks beloved by a local community is “part and parcel to the experience Apple is trying to create.
Rather than plastering the buildings with the company’s logo, Apple’s designers say they will focus on restoring the building’s historic character. It can take a little work to find the store’s signage and logo — which is the point. – “For us, it wasn’t about coming in and leaving our mark,” Siegel said. “It was about bringing the history back out and respecting it.” – “We’ve discovered that big garish logos on historic buildings don’t work very well, so often we try to find more subtle ways to brand the building,” he added.